WORK: Meet the woman behind the Wylde Empowerment Program

‘SELF LOVE’ is the phrase of 2018.

And is it any wonder? Study after study shows that we’re more stressed than ever. 

Do you ever feel like you’ve gone down the path that you were expected to take? That you’re struggling to balance the ‘should’ with what you really WANT to do? Do you ever feel like you’re being crushed under the weight of societal expectation?

Alix is on a mission to help us live life on our own terms, ‘courageously and unapologetically’.

She set up Wylde – not so much a business as a community – to help people be who they want to be, not what they’ve been told they should be.

Why did you set up your company?

I set up Wylde because I know that so many of us are on paths that we didn’t consciously choose and we’re not truly happy with things as they are. We might be getting by but we know there’s more inside us that we want to express. We know there’s more out in the world that we want to explore.

We’re done with playing small and hiding ourselves away, and we’re done with society that tells us who – and what – to be.

Our flagship empowerment program, Wylde: The Journey, is the first step for people wanting to really connect with themselves and start living life on their own terms, courageously and authentically.

It’s a powerful combination of self-love and empowerment techniques, coaching, magic, ritual and spirituality that takes people on a journey to the centre of their Wyldeness and gives them the tools and the confidence to be who they really are inside. It’s an immersive, live, playful program that culminates in The Gathering – a midnight event for all the Wyldelings to come together and share their journeys in a magical environment, whilst raising each other up and creating a powerful community.

What have been your biggest achievements so far?

It’s still very early days for Wylde but I’d say the biggest achievement so far has been working with a wonderful graphic designer in Leeds, Claire Marsden, who has brought the essence of Wylde out exactly as I had it in my head all these years!

When I met Claire I had a basic ‘feeling’ or ‘aesthetic’ that I wanted but couldn’t express it in any clear way. She took all my random points on board and has come up with something absolutely amazing! When I saw it I just thought ‘yes, this is it!’.

Another achievement – and one that I don’t think will ever go away – is when I speak to people about my passion for Wylde and the reasons why I do what I do, and I see them get fired up and start to feel excited about it all too! If those people turn into Wylde customers then that would be fantastic but if not, it’s amazing to be able to share my vision with other people and watch as they light up and start to feel empowered within themselves.

What’s been the biggest/best lesson you’ve learned?

The biggest/best lesson I’ve learned is to be authentic and tell your own story. Looking at how other people have done it is so tempting sometimes because you think ‘well they’ve achieved success so their way must work!’, but the thing that will bring the right clients/audience to you and the thing that will make your business a success is your authenticity and honesty.

Don’t try to be somebody else – be yourself, unapologetically! That way the business aesthetic won’t seem forced or try-hard and people will trust you and your product because you’ve been honest and upfront about who you are and why you do what you do. People buy from people, after all.

What are your goals for the coming year/ next five years?

The short-term goal is to get the Wylde word out there and to run our flagship program successfully.

Being a new business, I think it’s important to get the fundamentals right before looking to expand too much. HOWEVER…! Our goal for the next five years is to create a community of Wyldelings across the globe! Wylde is a movement – it’s a living, breathing thing and I want as many people to experience it as possible! I know there are so many people out there who feel trapped and suppressed and are looking for ways to connect with their authentic selves as well as connecting with like-minded people in a community that serves to empower and inspire!

Do you have any advice for someone looking to start their own business?

Having a community of supporters around you is vital, which is something I hadn’t really considered before. Starting a business can be really challenging and no matter how strong you are you will doubt yourself and your business ideas at times. That’s when you need to be able to call on your community for support and guidance. You need cheerleaders to remind you how badass and capable you are so that you can get back to building your empire and bringing your gifts to the world!


How can people get in touch with you or find out more about you?

Find out more at or connect with us @wyldewithin and

Join us next month to awaken the Wylde within…

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